Selecting Publicity Photos & Graphics

1 Apr

Publicity photos serve to add interest and easy explanations for readers. By simply including a photo in an article, the readers automatically become attracted to the reading.

What makes a good photo?

More people prefer seeing a story through a photograph over reading the text of the story.

“Motion and still images are valuable.Somebody might not read the story, but they’ll recall the images.” -Amanda Watlington

One must keep in mind that photos will only be published by newspapers if they are high resolution images. They must have good contrast and sharp detail.

Factors to Consider When Submitting a Photo:

  • Show perspectives in the image so that viewers can know the size of the product.
  • Show product in the environment that it would typically be used in.
  • Always include a caption that explains the image.
  • Never include more than three or four people in a photograph. (Group photos can be tacky.)
  • The image should show action and avoid poses such as the grip and grin.

  • Tight images with minimal background look professional and focus on the subject.
  • Don’t include subjects who are wearing sunglasses

Writing Photo Captions:

A caption is the text below the image that describes the situation, introduces people in the picture, etc.

They are usually two to four lines long.

An extended version of a caption is used when accompanied by a photo in a Photo News Release.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: