Writing for Radio and Television

2 Apr

Radio News Releases:

They are shorter than regular news releases because generally, radio announcements take either 30 seconds or 60 seconds.

Of course, they are written differently as well. They consist of easy-to-read sentences so that the reader does not stumble or scramble the words or phrases.

Some examples are:

  • The tickets will be on sale for five dollars. (As opposed to $50)
  • Check out Whitney Gonzalez’s Blog at WHITNESS-ZERO-SEVEN-DOT-WORDPRESS-DOT-COM (Instead of whitness07.wordpress.com)
  • He resigned rather quickly (Instead of he quit quite quickly)

Make sure you read your radio news release out loud before sending it out.

Video News Releases:

The wording of a VNR is rather similar to the RNR but for VNR’s you will need:

  • Soundbites of natural sound or statements.
  • B-roll to display while the reporter describes the news.
  • 90-second voice over

A downside to VNRs is that the prices range from $20,000 to $50,000.

For more notes on Writing for Radio and Television, refer to Public Relations Writing and Media Techniques:


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