The Internet and the New Media That it Brings

19 Apr

“You have 10 to 12 seconds to ‘hook’ an Internet surfer onto your Web site, or else they’ll click onto something else,” said Gordon MacDonald.

Some characteristics of the Internet’s new media are:

  • Widespread broadband
  • Cheap/free, easy-to-use online publishing tools
  • New distribution channels
  • Mobile devices
  • New advertising paradigms

Some helpful tips for writing on the Internet are:

  1. Write the way you talk
  2. Have one page per concept
  3. Use a lot of bullet-point lists
  4. Don’t overuse hyperlinks within narrative text.

Chapter 12 of:


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