A Journalist’s Advice for P.R. people.

28 Apr

Jeff Houck, left, spoke to our Public Relations Writing class on his experience with public relations professionals.

He was glad that Tara Parker, a fellow classmate, and I had become his “Twitter friends” as soon as our professor told us that he would be our guest speaker.

Here are some of the highlights from his visit:

  • Extravagant media kits are interesting once in a while but don’t go as far as sending a journalist a “giant avocado”
  • Don’t ask when a journalist will publish your work because they may not even know if they are gonna use it.
  • “I love getting chips in the mail”
  • Build relationships! There is a human side to every reporter/journalist. Don’t bore them, or annoy them, to death by continuously talking about business.
  • Don’t share anything that you want to remain secret with a reporter.
  • Getting to know a journalist lets you learn what they expect from a PR person and allows for both parties satisfied.

Jeff Houck is the food writer for the Tampa Tribune. Check him out at The Stew.

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