The Life of a PR Agency Owner

29 Apr

Martin Waxman, owner of Palette Public Relations, was interviewed by Barbara Nixon. Here are some of the tips he had to offer:

  • Have integrity! It is extremely necessary in the world of social media.
  • Since he works with Olay skin products, he claims to know more about hair and skin than any man should.
  • Podcasting is easier than blogging because it is easier to think and say than thinking and writing.
  • Podcasting is fun. (Done via Skype most of the time)
  • An incoming PR intern should be aware of traditional skills because they are never going away.
  • If you don’t  blog, follow top PR bloggers.
  • Use social media in a smart way.
  • Watch out for typos!! (They can ruin your reputation or cost you your job/internship opportunity!!)
  • Visit Martin Waxman’s blog My PR Palette or listen to the Inside PR podcast

For the full interview, click here.


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