Crisis Communication

3 Nov

In the event of a crisis, a company’s reputation is at stake. The preparedness of a company for a crisis determines whether their reputation will survive the crisis.

It is important to have a plan for the event of a crisis. A company needs to be able to recognize a crisis and be able to respond not only promptly but also effectively.

It is important for a company to take control of the crisis and inform the public that everything is under control.


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