Flash Mob for A Night on Broadway

5 Apr

As you may already know, flash mobs, a group of people who organize on the Internet and then quickly assemble in a public place to do something bizarre and disperse (as defined by Dictionary.com), are of ever-increasing popularity since they are not only unexpected, but hilarious as well.

Most flash mobs occur simply to freak people out or make people laugh but the one that I witnessed did that and a little bit more. I was in the cafeteria at Southeastern University when, out of nowhere, I heard a loud piano. At first, I thought that the speakers in the cafeteria were going crazy. Then, I glanced over and noticed that there was more occurring than simply random music playing. Check out the flash mob below:


This flash mob not only caught everyone’s attention, but also was a great marketing tool as it brought awareness about A Night on Broadway, a musical and performance concert put on by students, to everyone in the cafeteria as well as everyone who heard about it and watched the YouTube video. Southeastern’s Department of Communication was really creative when choosing to put on this flash mob. I am sure that the effectivity of the flash mob as a marketing tool will show tomorrow night during the show.

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