Tag Archives: marketing

Flash Mob for A Night on Broadway

5 Apr

As you may already know, flash mobs, a group of people who organize on the Internet and then quickly assemble in a public place to do something bizarre and disperse (as defined by Dictionary.com), are of ever-increasing popularity since they are not only unexpected, but hilarious as well.

Most flash mobs occur simply to freak people out or make people laugh but the one that I witnessed did that and a little bit more. I was in the cafeteria at Southeastern University when, out of nowhere, I heard a loud piano. At first, I thought that the speakers in the cafeteria were going crazy. Then, I glanced over and noticed that there was more occurring than simply random music playing. Check out the flash mob below:


This flash mob not only caught everyone’s attention, but also was a great marketing tool as it brought awareness about A Night on Broadway, a musical and performance concert put on by students, to everyone in the cafeteria as well as everyone who heard about it and watched the YouTube video. Southeastern’s Department of Communication was really creative when choosing to put on this flash mob. I am sure that the effectivity of the flash mob as a marketing tool will show tomorrow night during the show.

A Chat with Nancy Duarte

29 Mar

Last week, I had the opportunity to listen in on Nancy Duarte‘s keynote presentation at Southeastern University. Nancy shared the story about her company, Duarte Design, and how it got started up. She gives thanks to God for leading her and her husband from having the desire of planting a church to starting a company. Nancy’s husband latched on to the personal computer and his vision and Nancy went a long for the ride and now they are the top-of-the-line business presentation producers. Nancy shared that all of their work comes from referrals. Until the publishing of her two books, Duarte Design had done no marketing whatsoever.

Nancy’s presentation took place at 9 a.m. on Friday morning and she is such a dominant presenter that I could not help but to pay attention. She not only ensured me that I don’t really have attention deficit disorder but she also proved that good presentation skills are key to successful communication. Nancy also shared that she loves hiring people fresh out of college. That’s encouraging!

Here are some of the highlights from an overall excellent presentation:

@whitneygonzalez Think of someone you love before presenting. It changes your whole body language.@nancyduarte #comm4633


@barbaranixon RT @whitneygonzalez Know your material & bring printouts! @nancyduarte on technical failure#comm4633

@barbaranixon .@NancyDuarte discussed the imptce of college students knowing “office skills” before starting their careers.#COMM4633

@barbaranixon RT @whitneygonzalez@nancyduarte says she used to buy her suits at Goodwill in order to look the part. It’s all about how you carry yourself. #COMM4633

@whitneygonzalez STAR moments are ideal during presentations: Something They’ll Always Remember. @nancyduarte

Let’s Play Foursquare!

17 Mar

I’m sure that most of you remember the good ol’ days when we played four square at recess. I remember drawing the squares with a white rock and always calling square number one. But, like most other outdoor activities, children aren’t playing four square anymore. They have switched over to computers or their game console. Just as these children have transitioned, four square has become foursquare. Well, not exactly, but sort of!

Foursquare is a location-based service in which users can “check-in” to the places they go and, if they have added friends, their friends can see where they are. Often, people synchronize their foursquare account with their Facebook and Twitter so that people are alerted of that cool new restaurant that their friend is having dinner at.

Companies can claim their venue on foursquare and alert those who are nearby, or those who check-in, of specials. Here are some examples of specials:

“Free appetizer for every third check-in”

“20% off smoothies when you present this check-in”

“Free drink for the mayor”

Whoever checks in the most to a particular venue becomes the mayor. This is a great way for companies to really get to know their regulars and give them freebies for continually visiting their venue and advertising their visit to their social networks.

Like any other social network, using foursquare can potentially be dangerous for individuals. Since it is a location-based service, people can find out your GPS location almost exactly. Be careful where you check-in! I wouldn’t check-in at “my house” because I would be telling the world where I sleep at night. Also, don’t check-in at potentially dangerous locations when you are alone.

Social Fresh Tampa 2011

25 Feb

This week I had the privilege of attending a two-day social media conference in Tampa, FL called Social Fresh. It was an enormous learning and networking opportunity for me as well as any other person that attended. It was awesome to be in a room full of hundreds of people that are as passionate about public relations and social media as I am/hope to be. Social Fresh Tampa kicked off with a Facebook Masters Training in which several speakers such as Justin Levy, Corey Creed, Chris Penn, etc., spoke about using Facebook Marketing Tools for business purposes and the different methods in which to do it successfully.

The second day of Social Fresh consisted of social media training with speakers such as Paula Berg, Schneider Mike and more. On day 2, there were many Q & A sessions that addressed the questions that the audience had. There was great interactivity between the panel and the audience.

Twitter played a big part in Social Fresh Tampa. The #socialfresh feed was constantly flowing during the conference and over 7000 tweets were sent during Social Fresh Tampa. Thanks to Twitter, I was able to meet plenty of people, not only online, but I was also able to meet them in person during breaks. I now know a plethora of PR professionals whom I have actually met IRL (In Real LIfe) and have gotten lots of contact information which will be beneficial for me when I dive into the job market or desire to explore social media with real case studies.

I would recommend Social Fresh to anyone who is interested in social media and guarantee that they will not only have a good time meeting people, but also learn a whole lot of information! For links to the presentations shared at Social Fresh Tampa, check out Katy Widrick’s recap post by clicking here.