Tag Archives: social media

Social Fresh Tampa 2011

25 Feb

This week I had the privilege of attending a two-day social media conference in Tampa, FL called Social Fresh. It was an enormous learning and networking opportunity for me as well as any other person that attended. It was awesome to be in a room full of hundreds of people that are as passionate about public relations and social media as I am/hope to be. Social Fresh Tampa kicked off with a Facebook Masters Training in which several speakers such as Justin Levy, Corey Creed, Chris Penn, etc., spoke about using Facebook Marketing Tools for business purposes and the different methods in which to do it successfully.

The second day of Social Fresh consisted of social media training with speakers such as Paula Berg, Schneider Mike and more. On day 2, there were many Q & A sessions that addressed the questions that the audience had. There was great interactivity between the panel and the audience.

Twitter played a big part in Social Fresh Tampa. The #socialfresh feed was constantly flowing during the conference and over 7000 tweets were sent during Social Fresh Tampa. Thanks to Twitter, I was able to meet plenty of people, not only online, but I was also able to meet them in person during breaks. I now know a plethora of PR professionals whom I have actually met IRL (In Real LIfe) and have gotten lots of contact information which will be beneficial for me when I dive into the job market or desire to explore social media with real case studies.

I would recommend Social Fresh to anyone who is interested in social media and guarantee that they will not only have a good time meeting people, but also learn a whole lot of information! For links to the presentations shared at Social Fresh Tampa, check out Katy Widrick’s recap post by clicking here.

Twitter to the Rescue!

23 Apr

Review of How Social Media Helped Travelers During the Iceland Volcano Eruption

The recent eruption of the Icelandic volcano, Eyjafjallajokull (I can’t pronounce it either!), caused distress to arise all over Iceland. Airlines saw their losses flashing before their eyes as flights were postponed not only hours, but days!

The traditional thing to do when one’s flight gets delayed, cancelled, postponed, etc., is call the airline’s toll-free phone number. As thousands of people were tying up the phone lines, JL Pagano, from Ireland, decided to tweet about the situation. By using the hashtag #ashtag, the airlines were able to contact those who had scheduled flights and were able to update the passengers on their flight status.

For the full article, visit Mashable.

In this situation, one can notice how the Internet has revolutionized our life style. Social media has brought benefits such as developing relationships with others from the comfort of your home or cell phone, to major corporations contacting their consumers to inform them of pertinent information.

It is so smart for companies to use social media because they are reaching out to their consumers. When trying to deliver an image about a company or product, companies need to know their audience. Since consumers are using social media, it seems obvious that companies should use social media as well.

Although some people see social media as a waste of time, events like the one mention above simply prove the practical uses of social media. We all need to learn to love social media because it is the way to go in our day in age. Soon we will no longer be required to refer to it as social media but it will simply be media because it is so revolutionary.

Get involved with the social media revolution!