Tag Archives: students

Podcast? What for?

12 Apr

Why should a company consider using podcasts to deliver messages on behalf of their company? Some of the reasons that I see as important are as follows;

1) On-demand streaming
2) Share opinions or have discussions on topics
3) Receive feedback from listeners.

I think that churches should definitely consider having podcasts for churchgoers who aren’t always able to make it out to the service or to the online streaming.  By listening to a church podcast, I think listeners can relate better to the man standing above them and even interact with him via social media or podcast comments.

Public Relations students, or students in any degree, should listen to podcast related to their future career field. If we have access to learning about the topics that professionals in our future industry are talking about/expect us to know about, why aren’t we subscribing and listening to podcasts? I encourage you to download podcasts onto your phone and when you’re in the car and are tired of listening to that same ol’ list of songs on the radio, plug your phone in and learn while you drive!

Below are some of the podcasts that I subscribe to:

Discovery Church Audio Podcast, Orlando, FL

Inside PR

Couch to 5k

Flash Mob for A Night on Broadway

5 Apr

As you may already know, flash mobs, a group of people who organize on the Internet and then quickly assemble in a public place to do something bizarre and disperse (as defined by Dictionary.com), are of ever-increasing popularity since they are not only unexpected, but hilarious as well.

Most flash mobs occur simply to freak people out or make people laugh but the one that I witnessed did that and a little bit more. I was in the cafeteria at Southeastern University when, out of nowhere, I heard a loud piano. At first, I thought that the speakers in the cafeteria were going crazy. Then, I glanced over and noticed that there was more occurring than simply random music playing. Check out the flash mob below:


This flash mob not only caught everyone’s attention, but also was a great marketing tool as it brought awareness about A Night on Broadway, a musical and performance concert put on by students, to everyone in the cafeteria as well as everyone who heard about it and watched the YouTube video. Southeastern’s Department of Communication was really creative when choosing to put on this flash mob. I am sure that the effectivity of the flash mob as a marketing tool will show tomorrow night during the show.

The Benefits of Volunteering

24 Mar

My involvement in the Dick Pope/Polk County Chapter of the Florida Public Relations Association has given me the opportunity to not only network with local public relations professionals, but also to volunteer at events, etc. Some people are reluctant to volunteer because they simply feel that they will be working for free and doing nothing important. Although you may, at times, be appointed to positions which you do not enjoy, such as selling raffle tickets or directing traffic, you will more than likely  have the opportunity to meet some great people and learn more than you expect to.

Last April, I volunteered at the Sun ‘N’ Fun Fly-In issuing members of the media their credentials for the event. Going into this volunteer position I didn’t really expect much except to cross names off of a list and issue name tags, but I was surprised at the number of media who were from not only all over the country, but from all over the world.

Last March, I volunteered at the National Leadership Forum at Southeastern University and although we spent countless hours greeting people, etc., I got to meet Former President George W. Bush!

Most recently, I volunteered at the Detroit Tigers’ Major League Scramble at Cleveland Heights Golf Course. I had the opportunity to meet major league baseball players as a raffle ticket salesperson. There are so many benefits to volunteering but here are some that I have encountered:

  • Free admission to exclusive events
  • Meeting celebrities
  • Learn things that are relevant to public relations
  • Ability to ask professionals questions
  • NETWORKING!

OK, so maybe it isn’t all about who you get to meet and all the benefits you get. It’s supposed to be all about helping out a good cause, etc. but you can’t deny all the opportunities that volunteering can get you! Get to volunteering!

Social Fresh Tampa 2011

25 Feb

This week I had the privilege of attending a two-day social media conference in Tampa, FL called Social Fresh. It was an enormous learning and networking opportunity for me as well as any other person that attended. It was awesome to be in a room full of hundreds of people that are as passionate about public relations and social media as I am/hope to be. Social Fresh Tampa kicked off with a Facebook Masters Training in which several speakers such as Justin Levy, Corey Creed, Chris Penn, etc., spoke about using Facebook Marketing Tools for business purposes and the different methods in which to do it successfully.

The second day of Social Fresh consisted of social media training with speakers such as Paula Berg, Schneider Mike and more. On day 2, there were many Q & A sessions that addressed the questions that the audience had. There was great interactivity between the panel and the audience.

Twitter played a big part in Social Fresh Tampa. The #socialfresh feed was constantly flowing during the conference and over 7000 tweets were sent during Social Fresh Tampa. Thanks to Twitter, I was able to meet plenty of people, not only online, but I was also able to meet them in person during breaks. I now know a plethora of PR professionals whom I have actually met IRL (In Real LIfe) and have gotten lots of contact information which will be beneficial for me when I dive into the job market or desire to explore social media with real case studies.

I would recommend Social Fresh to anyone who is interested in social media and guarantee that they will not only have a good time meeting people, but also learn a whole lot of information! For links to the presentations shared at Social Fresh Tampa, check out Katy Widrick’s recap post by clicking here.