Blog stats provide feedback on your blog posts. Here are some of the things that they show the author of a blog:
- How many views your blog has had (per day, per week, etc.)
- What posts are most popular
- Websites that link to your blog
- What search engine terms landed people at your blog
It is important for public relations practitioners to monitor their blog stats in order to be able to provide the best content to their subscribers. By seeing what people are clicking on the most, the author of the blog can learn what their subscribers like to read and would perhaps enjoy reading more of. Also, by analyzing the search engine terms that are used to land people at your blog, a PR practitioner can adjust the key words that they use in their blogs in order for people to be able to find valid and accurate information.
An Everyday "Whitness" of Public Relations 
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