What is Integrated Communication?
The ultimate goal of Integrated Communication is to align brand with reputation.
How exactly do you align brand with reputation?
Use today’s resources in order to interact with consumers:
- Social Media Outlets
- Basic Marketing Tools
Find out what is valued by consumers and which consumers value it.
Integrated Marketing Communication
Quote from Reputation Management’s chapter on Integrated Communication:“The chief marketing officer and the chief communication officer should be joined at the hip”
By doing this it centers communication on consumers.
Have you seen companies at work via social media tools?
What brands have you interacted with via social media, etc.?
Which brands do you think do the best job at consumer interaction?
An Everyday "Whitness" of Public Relations 
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